AMPLIFYING POSITIONING
AND IMPACT

Public Affairs | APS & Associates

As an award-winning public affairs firm, our client sought to leverage its notoriety to strengthen its national profile and continue gaining the attention of critical key audiences and stakeholders through strategic communications and brand development. To meet this urgent need, the GLG team worked quickly to clarify the firm’s brand position while clearly stating its organizational values, purpose and goals in a way that showcased its successful strategic engagement with diverse stakeholder groups, its reputation and its impact.

OUTCOMES

  • Developed a thorough organizational culture and communications analysis

  • Established a strategic, resonate and agile core narrative and messaging

  • Developed efficient, effective and aligned materials for marketing, public relations, and thought leadership

  • Partnered to facilitate, liaise and manage the web design and development process

  • Supported increased brand identity and recognition

  • Guided the brand and thought leadership roll-out strategy

  • Conducted organizational training for messaging and asset use

relevant services

  • corporate communications

  • awareness and engagement

  • Data and Insights

  • purpose and impact

  • Women’s Impact Accelerator (WIA)*

  • Executive Positioning and Advising

  • Training

*Leveraging our triple-bottom-line strategy services provided to this client centered Glass Ladder Group’s commitment to impact and social justice