ADVANCING GLOBAL CROSS-CULTURAL ENGAGEMENT AND NEGOTIATIONS

DEFENSE | U.S. Navy

With a focus on globally deploying, operating, maintaining and employing military equipment through the United States Foreign Military Sales (FMS) program, our clients including multiple United States Navy units found it essential to improve cross-cultural communication, engagement and negotiation skills. Through a ten year engagement, we prepared hundreds of U.S. Navy personnel to conduct business with counterparts in over 35 countries by leveraging cross-cultural business development, communication, and negotiation tactics.

OUTCOMES

  • Conducted and analyzed assessments to establish the base level of culture-general and culture-specific knowledge and awareness

  • Developed and delivered culture-specific training to improve overall project outcomes

  • Provided practical skills for understanding cultural norms and frameworks

  • Enhanced customer relationships and decreased conflict within multi-year projects

Aircraft carrier with fighter jets and sailors on deck

  • Improved team alignment, efficiency and problem solving through collaborative activities

  • Decreased financial loss and budget inefficiencies caused by cross-cultural misunderstandings for multi-million and billion-dollar contracts

  • Identified, managed and prepared key culture-specific subject matter experts 

  • Evaluated participant knowledge acquisition and training success

A jet plane from the U.S. Navy Blue Angels performing a takeoff at an airshow, with mountains in the background and airport facilities visible.

relevant services

  • Measurement and Evaluation

  • Training

  • Data and Insights